PDF 107 Publicity Boosters That WORK How to master the media matrix at Edinburgh Fringe every other Fringe and back in your own hometown
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You need good publicity to promote your production (or product, project or company). You can't afford a publicist. Where do you start Author and veteran journalist Elaine Liner lays out 107 tips, strategies and insider secrets that tell you exactly who media are, what they want from you right now and how they want it. Included: Why journalists think the press release is dead; which three words get your email automatically deleted from a media inbox; how to design your social media and home pages to suit media's needs; which photo images guarantee bigger, better coverage; and the two magic words that make media folk love you and come back for more. Plus 102 more step-by-step, specific ways to boost your publicity efforts today! Geared to creative entrepreneurs, authors, actors, stand-up comics, solo performers and others in performing arts, this book's 107 publicity boosters easily apply to anyone trying to score free and positive coverage in local, national or international media. Are you in PR Then you need to know why your media pitches aren't getting the response you need for your clients. Elaine Liner's years of experience as an arts journalist/critic AND as a playwright/solo performer mean she's seen PR mistakes and successes from both sides. In a rapidly changing media landscape, now is the time to learn how to focus your publicity efforts, how to use your audience to spread your message for you, how to employ the "10-2-1" formula on Twitter and Facebook AND MORE! Written in a light and lively style, this book pulls no punches on things media pros want you to know but don't have time to tell you. Read, learn and do! PageInsider - Information about all domains Own a website? Manage your page to keep your users updated View some of our premium pages: googlecom yelpcom yahoocom microsoftcom Upgrade to a Premium Page
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